The Domino's Pizza Rolex Watch: The Story
What's the deal?It started initially in 1977, when the pizza-franchise founder Tom Monaghan took the Bulova Rolex off his wrist and gave it away to his highest-earning franchise owner. When a franchisee asked what he had to do to get that branded watch , Tom told him, ‘Turn in a twenty-thousand-dollar sales week." - The guy did it. Thus it became a challenge known as the 'Rolex Challenge' for each franchise to garner a $20,000 weekly sales quote consecutively for 4 weeks to win a branded Rolex Air-King as a trophy. These stakes raised to $25,000 as the cost of a Rolex increased. The branded Rolex originally had the Dominos logo placed via the strap, but changed to appear in the watch face. It's become a popular but rare watch to go on auction, it could be compared to the Coca-Cola branded Rolexes given to Coke Executives, but the Dominos has a 'for the people' vibe to it. It's a watch for the every day man, durable and & solid worthy of sitting on the wrist of a hard working individual.
You can take a look at the auction over at Christies The starting bid is currently at $3000 with an estimate up to $5000. If you've watched auctions of the Domino's Pizza in the past you can see that the bidding doesn't tend to deviate from this price no matter when the individual watch appeared in circulation. Want to know more about this Rolex? Chat to us via our Facebook page! Looking for a place to put your watch?
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