"This new company is an important part of our global strategy to raise further the profile of Grand Seiko."
The brand new company now known as Grand Seiko Corp. of America (GSA), plans on marketing through various retailers in the US, making use of Seiko's already profound retailers whilst basing itself in the Californian boutique. Seiko executives say the creation of GSA marks "a new era for Grand Seiko," in which the structure of Seiko will change as well, with operations essentially splitting into two. GSA plans on distributing a wide range of Grand Seiko designs in the coming years including exclusive mechanical, spring dive and quartz with a retail price starting from just over £1,600.
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