Alexander Volkanovski Joins Hublot as the Brand’s Newest Ambassador

Hublot, the esteemed Swiss watchmaker renowned for its fusion of traditional craftsmanship and contemporary innovation, has proudly announced Alexander "The Great" Volkanovski as its newest Friend of the Brand. This collaboration was unveiled during UFC 312 at Sydney's Qudos Bank Arena, marking a significant convergence of haute horology and elite sportsmanship.

Alexander Volkanovski: A Journey of Tenacity and Triumph

Born on 29 September 1988 in Wollongong, New South Wales, Australia, Volkanovski's heritage is a rich tapestry of Macedonian and Greek roots. His athletic journey commenced with Greco-Roman wrestling, where he clinched a national title at the tender age of 12. Transitioning to rugby league at 14, he showcased his versatility by excelling as a front-row forward, even earning the Mick Cronin Medal in 2010 for his outstanding performance with the Warilla Gorillas.

At 22, Volkanovski embarked on a new path in mixed martial arts (MMA), initially to maintain fitness during the rugby off-season. His dedication led to a remarkable transformation, reducing his weight from 97 kg to compete in the featherweight division at 66 kg. His professional MMA record stands as a testament to his prowess, boasting 26 victories against only four defeats.

Hublot’s Legacy of Prestigious Partnerships

Hublot's association with Volkanovski aligns seamlessly with its tradition of partnering with distinguished figures across various disciplines. The brand's ambassadorial roster includes luminaries such as:

Usain Bolt: Celebrated as the world's fastest man, Bolt's collaboration with Hublot underscores a shared commitment to excellence and precision.
Kylian Mbappé: The French football prodigy embodies Hublot's spirit of youthful dynamism and innovation.
Novak Djokovic: The Serbian tennis maestro joined Hublot in August 2021, with their inaugural collaborative watch debuting in 2024.
Lay Zhang: In January 2022, Chinese pop sensation Lay Zhang expanded Hublot's cultural footprint in the entertainment industry.

These partnerships reflect Hublot's dedication to celebrating individuals who excel in their respective fields, mirroring the brand’s ethos of innovation and mastery.

The Intersection of Horology and Martial Arts

The collaboration with Volkanovski signifies Hublot's inaugural foray into the realm of mixed martial arts, symbolizing a fusion of precision engineering and athletic excellence. This partnership not only broadens Hublot's ambassadorial spectrum but also resonates with a diverse global audience, bridging the worlds of luxury watchmaking and combat sports.

As Hublot continues to innovate and expand its horizons, the alliance with Alexander Volkanovski stands as a testament to the brand's commitment to embracing diverse forms of excellence, reinforcing its position at the vanguard of luxury horology.

Sean O’Farrell

With over 15 years in the watch industry, Sean O’Farrell combines his passion for horology and technical expertise to provide valuable insights into watch care, storage, and trends. As the founder of Barrington Watch Winders, Sean has been at the forefront of designing high-quality watch winders since 2010, helping collectors worldwide protect and maintain their timepieces. Through his writing, Sean shares practical advice, industry knowledge, and tips to inspire watch enthusiasts of all levels.