Hublot’s Most Iconic Brand Ambassadors
Wherever many people first encountered a Hublot timepiece, it was likely on the wrist of a celebrity. Known for its bold, industrial designs that blur the lines between luxury and sport, the brand often divides opinion. While critics may question its appeal, for admirers Hublot represents the peak of watchmaking innovation and style. Over the years, it has cultivated one of the most diverse and active ambassador portfolios in the industry.
Usain Bolt
The Jamaican sprint legend, regarded as the fastest man in history, became a global icon after setting the 100-metre world record of 9.58 seconds at the 2009 World Athletics Championships in Berlin. Coming from humble beginnings in Sherwood Content, Bolt transitioned from elite sport into entrepreneurship and music production. His long-standing role as a Hublot ambassador underlines his influence well beyond athletics.
Novak Djokovic
One of the most accomplished players in tennis history, Novak Djokovic has held the world No. 1 ranking for a record 428 weeks and finished the year in the top spot eight times. In 2025, he claimed his 100th ATP title. His collaboration with Hublot includes the Big Bang Unico Novak Djokovic, featuring a case made from recycled composites sourced from his used shirts and racquets.
Alexander Volkanovski
Australian UFC fighter Alexander “The Great” Volkanovski is widely considered one of the finest mixed martial artists of his generation. He held the UFC featherweight title from 2019 to 2024 and became the first MMA athlete to partner with Hublot. His role marks a new direction for the brand’s ambassador strategy, showcasing both competitive success and personality.
Kylian Mbappé
As Hublot’s sole official football ambassador, Kylian Mbappé represents the pinnacle of the sport’s elite. After beginning his professional career in Monaco, he became the most expensive teenage transfer in football history when he joined Paris Saint-Germain for €180 million in 2018. Appointed captain of the French national team in 2023, he moved to Real Madrid the following year and set a record for most goals in a debut season at the club.
Takashi Murakami
Renowned for merging fine art and pop culture, Japanese artist Takashi Murakami has collaborated with Hublot to bring his signature smiling flower motif to life in dazzling materials. His work often challenges boundaries between “high” and “low” art and explores themes of cultural change in Japan.
Daniel Arsham
The American contemporary artist Daniel Arsham blends surrealism with classical references, including Roman busts and pop culture elements. His partnership with Hublot began with large-scale installations before evolving into the release of the Arsham Droplet timepiece in 2024.
Lay Zhang
Chinese entertainer Lay Zhang, known for his role in K-pop group EXO and his solo career, became a Hublot ambassador in 2022. He is often seen wearing tonneau-shaped models from the Spirit of Big Bang collection.
Shepard Fairey
American street artist and activist Shepard Fairey is known globally for the Obey Giant campaign and the 2008 Barack Obama “Hope” poster. His collaboration with Hublot fuses his graphic style with the brand’s avant-garde watch design.
Anne-Sophie Pic
French chef Anne-Sophie Pic holds more Michelin stars than any other woman in the world. Self-taught, she is celebrated for her culinary creativity and leadership in a field traditionally dominated by men.
Depeche Mode
The English electronic music pioneers Depeche Mode have collaborated with Hublot on several watch editions, including the Spirit of Big Bang Depeche Mode. Inducted into the Rock and Roll Hall of Fame in 2020, the band continues to perform decades after its founding.
Football Partnerships
Hublot’s presence in football is extensive. In addition to Mbappé, the brand serves as the official timekeeper for FIFA, UEFA, the Premier League, Juventus and Ajax, and works with figures including José Mourinho, Alex Morgan, Marcel Desailly and Ada Hegerberg.
Choupette
The late Karl Lagerfeld’s famous cat, Choupette, became an unexpected face of Hublot’s 20th anniversary Big Bang campaign in 2025, reflecting the brand’s playful and unconventional approach to marketing.
