Rolex Creates Four Unique Cosmograph Daytona Watches for Charity Auction

Image source: www.rolex.com 

Four Unique Rolex Cosmograph Daytona Watches

The charity auction centres on four exceptional versions of the Cosmograph Daytona, each created as a unique piece.

Rolex has used gem-setting to give each watch an individual identity connected to a particular season.

The four watches represent:

• Spring

• Summer

• Autumn

• Winter

Rolex describes the concept as a visual interpretation of the natural cycle of time and life. Different combinations of colours, gemstones and finishes are used to evoke the atmosphere and beauty of each season.

The project places particular emphasis on Rolex's expertise in gem-setting, combining colours, gemstones and finishes across the four unique watches. Precision, creativity and decorative craftsmanship are central to the seasonal concept.

Phillips Will Auction the Watches in London

All four Cosmograph Daytona watches will be offered by Phillips at a charity auction in London on Monday, 28 September 2026.

Each unique watch will form a separate lot rather than the four pieces being sold together as a single collection.

The announcement does not specify estimates for the watches or provide an expected total for the sale. It also does not state how the proceeds will be divided between the two beneficiary organisations.

What has been confirmed is that proceeds from the auction will benefit the Federer Foundation and Re:wild.

The four unique watches are being offered by Rolex as part of its Perpetual Planet Initiative, connecting the company's watchmaking and gem-setting expertise with support for education and the protection of the natural world.

Federer Foundation and Re:wild to Benefit

The auction will support two organisations working in different areas.

The Federer Foundation was founded by Roger Federer and focuses on early and foundational learning for children across Southern Africa and Switzerland.

Re:wild works to protect and restore wild ecosystems around the world. The organisation was co-founded by Leonardo DiCaprio.

Rolex connects the two beneficiaries with the wider objectives of the project: supporting future generations through education and contributing to the protection of the natural world.

The company is presenting the four watches through its Perpetual Planet Initiative, which supports organisations and projects involved in areas including exploration, environmental conservation, ocean protection and wilderness preservation.

Rolex Gem-Setting Meets the Cosmograph Daytona

The choice of the Cosmograph Daytona provides a distinctive foundation for the four seasonal creations.

For this charity project, Rolex has placed gem-setting at the centre of the design concept. Each of the four watches uses its own combination of colours, gemstones and finishes to express the character of a particular season.

The result is a set of four unique Cosmograph Daytona watches connected by a single theme, while each remains an individual creation.

The seasonal concept also reflects the broader message behind the auction. Rolex links the natural cycle represented by spring, summer, autumn and winter with the passage of time and life, while the proceeds from the watches will support organisations focused on future generations and the natural world.

Rolex Perpetual Planet Initiative

The charity project forms part of the Perpetual Planet Initiative, through which Rolex supports organisations and projects working across exploration, environmental conservation, ocean protection and wilderness preservation.

For this auction, the initiative brings together environmental and educational causes. Re:wild focuses on protecting and restoring wild ecosystems, while the Federer Foundation supports early and foundational learning for children across Southern Africa and Switzerland.

The London sale on 28 September 2026 will combine Rolex's watchmaking and gem-setting expertise with fundraising for these two organisations.

With each of the four Cosmograph Daytona watches offered as a separate lot, the auction will provide collectors with the opportunity to acquire one of four unique seasonal creations while generating funds for the Federer Foundation and Re:wild.