Omega Unveils Special Edition Seamaster to Mark America's Cup Opening Regatta
As the 37th America's Cup is set to commence next week in Barcelona, with the final race scheduled for October, Omega has once again positioned itself prominently as the Official Timekeeper. This year, Omega has significantly outpaced its competitors, particularly Rolex, in terms of visibility, marketing, and brand storytelling.
Following an extensive presence during the Paris Olympic Games, where Omega was frequently highlighted, the brand now turns its focus to the prestigious America’s Cup. Omega's role as Official Timekeeper for this event further solidifies its association with high-profile sporting events.
Had there been a summer release of a James Bond blockbuster—featuring the new 007 donning a classic Seamaster—the Swatch Group-owned brand would have experienced an unparalleled peak in brand exposure; such a moment would have felt like all their Christmases arrived at once.
To commemorate the opening stages of the 37th America's Cup, Omega has introduced a special edition of its Seamaster Diver 300M. This 42mm stainless steel timepiece is distinguished by a blue ceramic unidirectional bezel, which features a regatta scale; its white ceramic matte-finish dial is adorned with Omega's signature laser-engraved wave pattern.
The watch's skeletonized broad sword hands are embellished in a striking red, white, and blue color scheme, while the seconds hand is uniquely designed with a depiction of the America’s Cup trophy as a counterweight—a detail that adds both aesthetic and symbolic value.
On the reverse side, the America’s Cup trophy is also prominently featured on the crystal case back; however, it does not obstruct the view of Omega’s Co-Axial Master Chronometer Calibre 8806, a hallmark of precision and craftsmanship.
This special edition Seamaster is presented in a commemorative blue box with red stitching and is available with either a stainless steel bracelet or a blue rubber strap, offering versatility to suit different tastes.
Available to purchase via the Omega Store here: https://www.omegawatches.com/en-gb/watches/seamaster/diver-300-m/america-s-cup-edition/catalog
