Bvlgari and Six Independent Brands Set to Join Watches and Wonders 2025
The highly anticipated Watches and Wonders 2025 event is set to welcome Bvlgari, alongside six independent watchmakers, as official participants. While rumors had been circulating for several weeks, the confirmation of their inclusion was only recently made public. The world's premier watch exhibition, held annually in Geneva, continues to evolve, with the event scheduled to take place from April 1 to 7, 2025. With the addition of Bvlgari and the six independents, attendees can expect an updated event schedule that reflects this expanded roster of participants.
Bvlgari’s inclusion in Watches and Wonders 2025 marks a significant moment for the brand, which, in recent years, has showcased its timepieces at other major industry events such as LVMH Watch Week and Geneva Watch Days. Known for its fusion of Italian design and Swiss craftsmanship, Bvlgari’s participation is expected to draw significant attention. The brand is no stranger to innovation in the luxury watch sector, having set several records in ultra-thin mechanical watches and established itself as a key player in high-end horology.
Joining Bvlgari are two familiar names returning to the Watches and Wonders stage: Armin Strom, recognized for its expertise in skeletonized movements and avant-garde designs, and HYT, the brand known for integrating mechanical movements with fluid dynamics, offering a distinctive approach to modern watchmaking.
In addition to these returning brands, Watches and Wonders 2025 will also feature the debut of four independent watchmakers, each bringing a unique perspective to the event. Christiaan van der Klaauw, renowned for its astronomical complications, will be making its first appearance, alongside Genus, a brand celebrated for its unconventional display of time. Kross Studio, known for its collaborations with the entertainment industry, and MeisterSinger, famous for its single-hand watches, round out the list of debutants.
With these new additions, Watches and Wonders continues to reinforce its status as the ultimate platform for both well-established and emerging talent in the watch industry. As of now, a total of 60 brands have confirmed their participation, ensuring that the 2025 edition will offer a diverse and comprehensive showcase of the best in horological innovation.
The return of these independent brands, alongside Bvlgari’s entry, reflects a broader trend of traditional luxury watchmakers seeking greater exposure and collaboration with the growing community of independent creators. With Geneva serving as the heart of the event, attendees can look forward to a week filled with product launches, exclusive previews, and a chance to see cutting-edge designs that will shape the future of horology.
