Former Audemars Piguet CEO François-Henry Bennahmias Launches N3W5

Built on Collaboration and Craftsmanship

The announcement follows the launch of The Honorable Merchant, the cross-industry holding company introduced by Bennahmias less than a year ago. At the time, he revealed that several watchmaking projects were already under development, with N3W5 becoming the first of those projects to be unveiled.

The project is centred on collaboration between highly skilled craftsmen, designers and technical specialists who share a common philosophy and approach to watchmaking. Its aim is to highlight the expertise and creativity of the people whose work contributes to exceptional timepieces.

Industry Specialists Join the Project

A number of specialists have already joined N3W5.

Confirmed collaborators include:

• Xavier Casals

• Dalibor Klas (design)

• LM Cadrans (dials)

• Metalem (dials)

• Pierre-Alain Lozeron (engraving)

• Kevin Watto (engraving)

• Anita Porchet (enamelling)

• Jan von Kaenel (guilloché)

• Alpine Précision

• Régence Production

• TimeForge (movement development)

• Niru Swiss SA (gem-setting)

The project also involves additional specialists from different areas of watchmaking and manufacturing.

Two Collections Planned

N3W5 will launch with two distinct collections.

The first collection will feature watches with round cases, while the second will introduce models with cushion-shaped cases. The debut timepiece is scheduled to be unveiled during Dubai Watch Week 2027.

According to the announcement:

• The first watches will debut at Dubai Watch Week 2027.

• The brand will launch with two collections.

• Prices will start at around CHF 20,000.

• In the long term, the company plans to produce and sell several thousand watches per year.

Looking Ahead

The first collections will debut at Dubai Watch Week 2027. In the long term, the company plans to produce and sell several thousand watches per year.