Review: Donald Trump's Watches

In November last year, American billionaire Donald Trump once again won the race for the U.S. presidency. Meanwhile, his personal watch brand has attracted considerable interest among watch enthusiasts. What does Trump Watches offer today, and which luxury brands does Trump prefer? Let’s take a closer look.

Trump Watches: From Origins to the Present

The Trump Watches brand first emerged in the mid-2000s, when Trump, at the height of his media influence, introduced a collection of wristwatches under his name. The range featured affordable replicas of popular models from brands such as TAG Heuer and Rolex, which were sold in Macy’s department stores. However, the collection was short-lived and was eventually discontinued.

In September 2024, Donald Trump announced the revival of his watch brand. Sales officially launched in the autumn on the Trump Watches website. The new collections feature portraits, signatures, and other presidential branding. The designs resemble popular models from leading watchmakers, with some pieces released in limited editions.

Price range:

Fighter Automatic – the most affordable line, 42mm stainless steel case and bracelet, starting at $499.
Gold tourbillon models – limited to 147 pieces (a reference to Trump’s presidential number), priced at $100,000.

It is important to note that Trump Watches are not designed, manufactured, or distributed personally by Donald Trump or the Trump Organization. The collection is a licensed product distributed by TheBestWatchesonEarth LLC. These watches are intended solely as collectibles and are not designed for investment purposes.

Donald Trump’s Personal Watch Preferences

Beyond his own brand, Trump has long shown a preference for prestigious watches. Some of the most notable timepieces in his collection include:

Vacheron Constantin Historiques Ultra-Fine 1968

On the night of his 2016 inauguration, Trump was seen wearing ultra-thin, square-shaped Vacheron Constantin watches. This model is crafted in rose gold and measures just 5.4mm in thickness, housing the manual-winding calibre 1003.

Rolex Day-Date President

A signature timepiece often worn by politicians and business leaders, this model features a full gold case, a champagne-coloured dial, and Rolex’s famous "President" bracelet.

Patek Philippe Golden Ellipse

This oval-shaped watch features a blue dial and an integrated woven gold bracelet. The watch is powered by the ultra-thin automatic calibre 1120, measuring just 2.45mm in thickness.

Interesting Facts: Trump and Watches

1999 – Donald Trump auctioned a Universal Genève Senna Chronograph Ref. 198.310 at Antiquorum, with part of the proceeds donated to charity through the Ayrton Senna Foundation.
2009 – The New York-based brand Azad provided Trump with its Power Tourbillon model for promotional purposes. There is no confirmation that he kept one of the 30 pieces produced.

Conclusion

Donald Trump’s watch preferences align with his classic style. He favours slim cases, precious metals, and especially yellow gold, a symbol of luxury and status. The Trump Watches brand, while featuring unique design elements, remains a collectible souvenir product.