KFC and G-SHOCK Collaborate for Limited-Edition GA-2100 Watch Honoring Japanese Holiday Traditions
This Christmas, KFC and G-SHOCK are teaming up for a unique collaboration that combines their ties to Japanese culture and history. The result is a special-edition GA-2100 watch that celebrates KFC’s role as a holiday staple in Japan and G-SHOCK’s reputation for innovative, durable timepieces.
The limited-edition GA-2100 model features a striking red design, with white KFC branding printed both horizontally and vertically along the band. The collaboration highlights the symbolic connection between the two brands, as KFC explains: “This partnership unites Casio’s Japanese roots with KFC’s longstanding status as the ultimate Christmas tradition in Japan.”
For decades, KFC has held a unique position in Japanese holiday culture. The tradition began in the 1970s with the fast-food chain’s “Kentucky is Christmas” marketing campaign, which positioned fried chicken as the quintessential Christmas meal in Japan. Today, ordering a bucket of KFC during the holidays is as much a ritual as decorating a Christmas tree or exchanging gifts, cementing KFC’s role in the festive season.
The watch itself remains true to G-SHOCK’s standards of toughness and utility. Engineered with carbon core guard technology, the GA-2100 is shock-resistant and water-resistant up to 200 meters. It also features useful functions, including alarms, a stopwatch, and a countdown timer, making it suitable for both daily use and outdoor activities. The custom red and white design pays tribute to KFC’s iconic branding, while the bold aesthetic reflects G-SHOCK’s reputation for distinctive timepieces.
Exclusivity adds another layer of intrigue to this collaboration. Inspired by KFC’s famous 11 herbs and spices, only 11 of these watches have been produced. They will not be available for purchase; instead, KFC is giving them away as part of a holiday promotion. Starting December 14 at 11:11 a.m. GMT, one watch will be released each day on the KFC Online Shop. The final giveaway will take place on Christmas Eve, December 24.
In addition to the watch giveaway, the KFC Online Shop offers other branded merchandise, including clothing and accessories. The collaboration not only celebrates the brands’ shared Japanese heritage but also underscores the global cultural reach of both KFC and G-SHOCK.
This partnership stands out as a testament to how traditions evolve, connecting a fast-food favorite with an iconic timepiece brand. For those lucky enough to win, the limited-edition watch serves as a collector’s item that represents more than just functionality—it encapsulates a unique slice of cultural history.
The limited edition range can be found on the KFC site here: https://kfcshop.co.uk/products/kfc-x-casio
