Hublot Celebrates 20 Years of the Big Bang Collection with a Monumental Evening in Geneva

Amid the flurry of launches and showcases at Watches & Wonders Geneva 2025, Hublot took a moment to mark a major milestone: the 20th anniversary of its flagship collection, Big Bang. On the evening of 3 April, the Swiss manufacture hosted an opulent private celebration that brought together leaders from the worlds of horology, sport, music, and gastronomy—an event that embodied the house’s signature philosophy: “The Art of Fusion.”

Two Decades of Big Bang: A Legacy of Disruption and Innovation

First introduced in 2005 under the visionary leadership of Jean-Claude Biver, the Big Bang was a revolutionary concept at a time when the Swiss watch industry was largely defined by heritage conservatism. Its modular construction, integration of rubber straps with precious materials, and experimental use of ceramic, carbon fibre, and sapphire challenged long-held notions of what high-end watchmaking should look and feel like.

Since its debut, the Big Bang has become a canvas for Hublot’s technological innovations, from the UNICO in-house chronograph movement to full-sapphire cases and high-complication models including tourbillons and minute repeaters. The collection has played a pivotal role in transforming Hublot into a global powerhouse with over 130 boutiques worldwide and a loyal following among collectors and celebrities alike.

A Celebration of Senses: Michelin-Starred Gastronomy

For the anniversary celebration, Hublot partnered with five of its most celebrated culinary ambassadors—Anne-Sophie Pic (the most Michelin-starred female chef in the world), Clare Smyth, Yannick Alléno, Eneko Atxa, and Andreas Caminada—whose combined 42 Michelin stars speak to the calibre of the occasion. Each chef hosted a bespoke experience in their own dedicated space, preparing exclusive dishes inspired by their interpretation of time, fusion, and creativity.

The pairing of haute cuisine and haute horlogerie is more than symbolic. Like watchmaking, fine dining is a discipline where precision, materials, and craft converge—values mirrored in Hublot’s approach to design and innovation.

Ambassadors Who Embody Performance and Passion

True to the Big Bang’s bold and global character, the guest list featured many of Hublot’s prominent brand ambassadors. Among them:

Kylian Mbappé, World Cup-winning footballer and one of the most marketable athletes globally
Usain Bolt, eight-time Olympic gold medallist and long-time Hublot partner
Mujinga Kambundji, Swiss sprinting champion and advocate for youth sports
Alan Roura, Swiss solo sailor and the youngest skipper to finish the Vendée Globe
National football managers Didier Deschamps and Roberto Martínez, each associated with tactical excellence and team leadership

Their presence at the celebration reaffirmed Hublot’s deep ties to elite sport, where timing is not just measured in seconds—but defined by them.

Music and Mind Games

Entertainment for the evening included a captivating set by Lior Suchard, the Israeli mentalist known for his high-profile performances and collaborations with the brand. He was followed by Alissia, Geneva-born DJ, producer, and multi-instrumentalist whose genre-blending sound spans funk, soul, metal, and R&B. The night culminated in a performance by Mika, the British-Lebanese singer-songwriter behind hits such as Grace Kelly and Relax, Take It Easy.

The musical line-up reflected the eclectic, cross-disciplinary appeal Hublot cultivates—always seeking to merge traditional watchmaking with contemporary energy.

A Milestone That Signals the Future

As Hublot looks to the future, the Big Bang remains its most versatile and recognisable platform, evolving through limited editions, collaborations with artists like Takashi Murakami and Richard Orlinski, and partnerships across sport, fashion, and art.

The 20th anniversary event was not only a look back at two decades of success, but a reaffirmation of the brand’s commitment to staying at the cutting edge of watchmaking, culture, and collaboration.

In an industry often steeped in history, Hublot continues to ask what’s next—rather than what’s been done.