Chinese Court Fines Watchmakers $414,000 for Copying Casio’s G-Shock Design
Casio has achieved a significant legal victory in China, reinforcing protections against counterfeit versions of its designs being produced within the country.
Landmark Legal Ruling in China
The High People’s Court of Guangdong Province determined that Guangzhou Teyuan Watch Industry Co., Ltd. and Shenzhen Tasgo Watch Co., Ltd. had engaged in unfair competition by replicating Casio’s iconic GA-110 watch design. This ruling recognised that the design features of the GA-110 are unique, non-functional, and widely recognised by consumers, solidifying their strong association with the Casio brand.
Unfair Competition and Consumer Confusion
By producing near-identical designs, the two companies diluted the distinctiveness of Casio’s watches; the court ruled that such actions could mislead customers and harm Casio’s business interests. As a result, the defendants were ordered to pay Casio damages totalling RMB 3 million ($414,000). This sum was calculated by considering the extent of their infringement, their intent, and the volume of sales generated from the copied designs.
A Major Win Against Counterfeiting
The case, which concluded in December last year, marks a crucial step in the fight against counterfeit watch production, particularly in China, where intellectual property violations remain a significant issue. This decision sends a strong message to companies attempting to imitate established brands.
Strengthening Intellectual Property Protections
Landy Jiang, managing partner and co-head of dispute resolution at Lusheng, a Chinese law firm, emphasised the broader implications of the ruling. She highlighted how this case demonstrates China’s dedication to protecting intellectual property rights, addressing unfair competition, and preserving the integrity of well-known brands—particularly in online markets.
“This verdict showcases the courts’ commitment to enforcing trade dress protections, even after design patents expire,” Jiang explained. “It also reinforces China’s resolve in tackling counterfeit operations and imitation products, delivering a strong warning to businesses engaging in such practices.”
This legal triumph reinforces Casio’s position in the industry and signals ongoing efforts to curb intellectual property infringements globally.
