Pre-Owned Richard Mille Watches Now Available for Purchase with Cryptocurrency
In a move reflecting the growing integration of digital assets into the luxury market, Ninety Watches & Jewellery has begun accepting cryptocurrency payments across its full range of pre-owned timepieces. The company is the only certified reseller of pre-owned Richard Mille watches in Europe and the Middle East, and this step positions it at the forefront of digital payment adoption within the high-end watch sector.
Partnership and payment structure
To facilitate the new payment method, Ninety Watches & Jewellery has partnered with Bitcashier, a global cryptocurrency payment platform specialising in luxury goods transactions. Under the arrangement, customers can settle purchases using a cryptocurrency of their choice, with Bitcashier converting the amount instantly into fiat currency at the time of sale.
This process eliminates exchange-rate volatility for the retailer while maintaining flexibility for clients accustomed to holding wealth in digital assets.
Market context
The decision follows a broader trend among affluent collectors and investors who increasingly use cryptocurrencies for large purchases such as cars, art and watches. According to industry research, the number of so-called crypto-millionaires worldwide nearly doubled in 2024, reaching approximately 172,000 individuals, with a growing proportion seeking to diversify into tangible luxury assets.
The inclusion of digital payments aligns with the evolving purchasing habits of a new generation of collectors, many of whom view high-value watches as both symbols of status and vehicles for wealth preservation.
Richard Mille in the pre-owned segment
Richard Mille timepieces remain among the most sought-after models on the secondary market. Their limited production numbers, advanced materials and association with elite motorsport and athletic figures have cemented their appeal to collectors. Pre-owned examples frequently trade at levels comparable to or exceeding their original retail prices, reflecting sustained global demand.
As the only authorised pre-owned dealer for the brand in Europe and the Middle East, Ninety Watches & Jewellery provides authenticated Richard Mille watches that have undergone manufacturer-approved servicing and verification.
Broader implications for the luxury sector
The acceptance of cryptocurrency marks a further step in the digital transformation of the luxury retail landscape. Several high-value sectors - including fine art, supercars and real estate - have already integrated crypto-based payments as part of their customer offerings. The watch industry, traditionally conservative, has begun following suit as transaction platforms become more secure and compliance frameworks more clearly defined.
For established collectors and new-generation investors alike, the ability to purchase haute horlogerie pieces such as Richard Mille using cryptocurrency signals a merging of technological innovation with the enduring allure of mechanical craftsmanship.
