Bvlgari Expands the Serpenti Infiniti Collection with Three Dazzling New Creations
Bvlgari has unveiled three new additions to its Serpenti Infiniti collection, a line that epitomises the Roman jeweller’s fusion of watchmaking and high jewellery artistry. First introduced in 2023, the Serpenti Infiniti continues to evolve as a modern interpretation of Bvlgari’s most iconic motif - the serpent - symbolising power, sensuality and eternal transformation.

Source: www.douxjoaillier.com
Design and craftsmanship
The new trio features bracelets in one- and two-coil designs, each built around the brand’s signature Tubogas modular construction. Every individual link is meticulously cut, polished and hand-assembled around a titanium blade core, ensuring exceptional flexibility and comfort.
One of the three new models showcases a two-twirl bracelet crafted in a tricolour combination of yellow, white and rose gold. A delicate stream of diamonds flows along the sinuous body of the serpent from head to tail, enhancing the watch’s sculptural form. The dial is paved with 486 round brilliant-cut diamonds totalling approximately 6 carats, while the winding crown is adorned with a rubellite cabochon - a vibrant accent in Bvlgari’s signature style.
The white gold variations
The second design is offered in two white gold versions, distinguished by the number of bracelet coils and the degree of gem-setting.
The single-coil model is set with 978 brilliant-cut diamonds weighing a total of 13 carats, covering the dial, bezel and bracelet. The double-coil version represents the pinnacle of opulence within the 2025 release, with 1,344 diamonds totalling 20 carats, meticulously decorating the case, dial and every link of the bracelet. Both models feature a sapphire cabochon on the crown, lending a cool blue contrast to the shimmering diamonds.
Dimensions and movement
All three Serpenti Infiniti watches share a 35 mm case diameter and a 145 mm bracelet length, proportioned for a flowing, wrist-hugging fit. The timepieces are powered by a Swiss quartz movement, ensuring precision and practicality within their jewellery-focused design.
A statement of modern haute joaillerie
These new Serpenti Infiniti creations reaffirm Bvlgari’s mastery in blending high jewellery techniques with horological design. The brand’s continuous innovation in Tubogas construction, gemstone setting and material combinations has made Serpenti not just a watch collection, but a lasting emblem of contemporary luxury.
Each model captures the essence of Bvlgari’s Roman artistry - a seamless dialogue between light, movement and craftsmanship - while reinterpreting the serpent as both an object of beauty and a symbol of timeless allure.