Audemars Piguet to Join Watches and Wonders Geneva 2026

A growing roster for 2026

Launched in 2020 as the successor to the SIHH (Salon International de la Haute Horlogerie), Watches and Wonders has become the primary showcase for fine watchmaking in Geneva. For the upcoming edition, 11 new exhibitors will join the event, including l’Epée 1839, Behrens, Bianchet, BRM Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B and Sinn Spezialuhren, alongside the returning Audemars Piguet.

Audemars Piguet’s participation is viewed as a significant development, as the Le Brassus manufacture has been absent from all major trade fairs since its withdrawal from SIHH in 2019. The brand has since focused on private presentations and its own event formats, making its reappearance at Watches and Wonders a notable moment for the industry.

Brands departing and changes to layout

While the fair expands overall, several brands have opted not to participate in 2026, including Bell & Ross, Hysek, Meistersinger and Speake-Marin. Montblanc will also be absent, although other Richemont Group maisons remain committed to the event.

Among existing participants, H. Moser & Cie. and Frédérique Constant will relocate and enlarge their booths to accommodate broader product displays. Independent brands will now occupy two dedicated areas: Carré des Horlogers, where the number of exhibitors rises from 16 to 23, and the Mezzanine zone, which expands from 9 to 15 brands.

The full 2026 line-up

The confirmed list of participants for Watches and Wonders Geneva 2026 includes:

A. Lange & Söhne, Alpina, Angelus, Armin Strom, Arnold & Son, Artya Genève, Audemars Piguet, Baume & Mercier, Behrens, Bianchet, Bremont, B.R.M Chronographes, Bulgari, Cartier, Chanel, Charles Girardier, Charriol, Chopard, Christiaan van der Klaauw, Chronoswiss, Corum, Credor, Cyrus Genève, Czapek & Cie, Eberhard & Co., Favre Leuba, Ferdinand Berthoud, Frédérique Constant, Genus, Gerald Charles, Grand Seiko, Grönefeld, Hautlence, Hermès, H. Moser & Cie., Hublot, HYT, IWC Schaffhausen, Jaeger-LeCoultre, Kross Studio, Laurent Ferrier, L’Epée 1839, Louis Moinet, March LA.B, Nomos Glashütte, Norqain, Oris, Panerai, Parmigiani Fleurier, Patek Philippe, Pequignet, Piaget, Raymond Weil, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Sinn Spezialuhren, TAG Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels and Zenith.

A milestone year ahead

The addition of Audemars Piguet reinforces the fair’s position as the central meeting point for both heritage manufactures and emerging independents. With expanded zones for independent watchmakers and increased participation from both Swiss and international brands, Watches and Wonders Geneva 2026 is expected to be the largest edition since its inception.

The event will once again be open to professionals, media and the public, combining physical exhibitions in Geneva’s Palexpo venue with an extensive digital platform for global audiences.